Download Full PDF

刘路

张英傲

北京体育大学，中国

 

摘要

以共情传播理论为指导，运用多模态话语分析方法，构建“多模态符号→共情维度”映射分析框架，以“中国文化和国情影视化教学资源库”中的“中文 + 体育”教学视频为例，系统探讨“中文 +”数字教学资源的共情传播路径与策略。研究发现“中文 +”教学资源在视觉、听觉、语言模态的协同作用下，形成“情绪感染—认知调节—共情反馈”三阶段传播路径，能够有效激发学习者的文化共鸣与情感认同。在此基础上，尝试提出“内容—叙事—价值观”三维共情传播策略。研究认为情感共建是“中文 +”数字教学资源提升国际传播效能的关键，共情传播框架可为“中文 +”数字教学资源的设计与应用提供理论支撑与实践启示。

 

关键词

中文 +，数字资源，共情传播，多模态话语，体育文化

 

A Multimodal Discourse Study of Empathetic Communication in “Chinese+” Digital Teaching Resources
 

Lu Liu

Ying'ao Zhang

Beijing Sport University, China

 

Abstract

Guided by empathy communication theory and employing a multimodal discourse analysis approach, this study constructs an analytical framework that maps multimodal semiotic resources to dimensions of empathy. Taking the “Chinese + Sports” series of instructional videos from the Chinese Culture and National Conditions Audiovisual Teaching Resource Database as a case study, the research systematically examines the empathetic communication pathways and strategies of “Chinese +” digital teaching resources. The findings indicate that, through the coordinated interaction of visual, auditory, and linguistic modalities, “Chinese +” teaching resources form a three-stage communication pathway of emotional contagion, cognitive regulation, and empathetic feedback, which effectively stimulates learners’ cultural resonance and emotional identification. On this basis, the study further proposes a three-dimensional empathetic communication strategy encompassing content, narrative, and values. The study argues that emotional co-construction is central to enhancing the effectiveness of international communication of “Chinese +” digital teaching resources, and that the empathy-based communication framework can provide both theoretical support and practical insights for the design and application of such resources.

 

Keywords

Chinese +, digital resources, empathetic communication, multimodal discourse, sports culture